Machine Learning

Is Your AI Project About Customer Experience or About Business Decisions?

Many organizations are investing in artificial intelligence (AI) initiatives these days. However, many are also lumping all of the uses of AI into the same program. This is a terrible idea because AI technologies are being used for two very different business outcomes. AI success relies on a clear focus on business outcomes rather than […]

What is an Acceptable Analytic Failure?

Many speakers on predictive analytics, machine learning (ML) and AI talk about the need to allow data science teams to fail. Without failure, without a willingness to fail sometimes, it’s very hard to build a successful data science program. This is true and often a barrier for companies that find it hard to accept that not all analytics initiatives succeed.