Marketing

Personalizing Insurance Marketing with Decision Management

A key way for insurers to respond to disruption in the insurance market is to more effectively personalize their marketing. Targeting prospects and especially customers with unique, personalized messages is a way for traditional carriers to be “disruptive”. Indeed there are those who see personalization—reaching customers with targeted messaging, offers, and pricing at just the […]

What is a Next Best Action Pilot?

Learn how to deliver data-driven marketing decisions directly into the customer journey. The webinar has taken place. View the presentation and recording here. A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business […]

DMN had a great year and looking forward to 2018

Happy New Year! 2017 saw strong growth in decision management and decision modeling with DMN, especially in claims, underwriting, marketing and origination. Customers increasingly are choosing Decision Management to integrate advanced analytics, business rules and AI into their operational systems, and deliver consistent decisions across multiple applications and channels. There were also notable changes in how customers […]

Customer Treatment Decisions Create Dialogues

Marketers are most effective when they can engage their customers in an ongoing, interactive dialogue. It gives them time to develop a relationship, time to establish the likes and dislikes of an individual, and time to build awareness of their brand and their product’s value proposition. Developing and conducting a dialogue with customers has far […]

Webinar: Rapid Deployment of Customer Next Best Action

The webinar has taken place, view the presentation here. Attend this free webinar to learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from real world projects how you can deliver targeted, automated customer treatment […]

3 Keys To Success in Customer Next Best Action

Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value. They want to deliver the next best action for each customer, each time, across a portfolio of existing systems and evolving channels at a reasonable cost. Customer […]