Marketing

Customer Treatment Decisions Create Dialogues

Marketers are most effective when they can engage their customers in an ongoing, interactive dialogue. It gives them time to develop a relationship, time to establish the likes and dislikes of an individual, and time to build awareness of their brand and their product’s value proposition. Developing and conducting a dialogue with customers has far […]

Webinar: Rapid Deployment of Customer Next Best Action

The webinar has taken place, view the presentation here. Attend this free webinar to learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from real world projects how you can deliver targeted, automated customer treatment […]

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