Product News

Nice article on A/B Testing

Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog – It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and of optimization in a nice, straightforward piece. Well worth reading. I wrote […]

New white paper: Predictive Analytics in Cloud CRM

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in […]

Decision Management Systems Platform Technologies Report V3U4 Update

We have updated our Decision Management Systems Platform Technologies Report with  six additional vendors: Actian Aha! Software Decisions Informatica Corp. Precog Saffron Technology, Inc. There are also First Look product review updates for: GDS Link Decision Intelligence IBM SPSS IBM Decision Optimizer Solutions IDIOM Pegasystems Revolution Anlaytics Teradata Aster You can read the free report here.  

First Business Rules Project?

Organizations like yours are looking to implement a Business Rules Management System (BRMS) to: Provide flexibility at a low cost Automate manual activities to improve staffing ratios Improve repeatability and compliance Reduce maintenance costs Increase transparency and business user participation Empower business owners to manage their own systems Simplify processes and improve business agility Business […]

Marketing and Customer Analytics #sassb

Copyright © 2013 http://jtonedm.com James Taylor Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the campaign manager Optimization and social listening by the campaign manager and marketing […]

SAS Inside Intelligence 2013 – Kicking off #sassb

Copyright©2013http://jtonedm.comJamesTaylor JimDaviskickedofftheannualSASanalystevent.SASseestheirworkonin-memoryanalyticsinrecentyearsasanothermajorchangeinthewaycompanieshandledataanddevelopanalytics,especiallywhencombinedwiththeirworkontakingadvantageofthiswiththeirnewvisualanalyticsinterfaces.This,hesays,isgoingtobeathemethroughoutthedayandthroughout2013moregenerally. SASnumbersgoodagain–37yearsofprofitablegrowth–andtheyareclosinginon$3Binrevenue.Revenuecomes70%fromexistingsubscriptionrevenueandsplits47%Americas,41%EMEAand12%AsiaPacific.Newsalesgrowth(doubledigit,upto25%)camefromAsiaandsecondarilyfromtheUSwithEurochallengesandrecessionholdingbackEurope.FinancialServicesisstillnearly40%ofrevenuewithgovernmentandservicesfillingoutthetop3.13,500employeesnowworldwideandcontinuedpartnerimpact(abouthalfthetop50dealsand34%ofincrementalrevenue,aboutthesameaslastyear)withAccenturethetoppartner. ProductgrowthcameinanumberofareassuchasAdvancedAnalytics(8.8%growth,30%ofrevenue),MarketingAnalytics(14.7%growth),Risk(14.9%),SupplyChain(19.9%)andFraudwithawhopping22.4%growth. SASiscontinuingtodriveitshostedbusinesswithhostingfacilitiesaroundtheworld(US,Canada,Brazil,Amsterdam, France,Germany,Japan,India,Singapore,Australiaplanned). BusinessisgrowingrapidlyinthisgroupandSASisinvestingheavilyinboththehardwareandpeoplerequiredtosupportthesedealsaswellassoftwarefunctionality. Fromasalesperspectiveanalytics,datamanagementandfraudseemtohavebroadappealwhilefraudandcustomerintelligenceshowedstronggrowthintheUSforinstance.StrongSMBgrowth,lotsofnewinsidesalesteamswithafocusonanalytics,BIanddatamanagementformidsized. KeyGTMinitiativesintheUSincludefocusonvisualanalytics,informationmanagement,customerintelligence,fraud/financialcrimesandriskmanagement.SASseesastrongfunnelfor2013andfeelsstronglythatHighPerformanceAnalyticswilldriveextragrowthandempowerbetterindustrysolutionstoo. Lotsofnewreleasescomingin2013includingmanyreleasesofsolutionstotakeadvantageoftheHighPerformanceAnalyticsplatform,SAS9,4inQ2,criticalnewDecisionManagementandrulescapabilitiesinQ2/Q3.Moreonsomeofthecriticalreleasesastheconferencecontinues. JimtouchedonsomeofthecompetitorslikeSAPHANA(in-memorybutnotseenascompetitiveonadvancedanalytics),Microstrategy(goodmobileandreporting,notsomuchonadvancedanalytics),QlikView/Tableau/Spotfire(nicevisualizationinterfaces,notsomuchcompetitioninotherareas).EachonehefeelshassomeofwhatSAShasbutnonehaveallofit,especiallytheanalyticscomponentthattiesin-memorytovisualization.SASfeelsthatithasdifferentiationbecauseit’sanalytics supportlargeamountsoftraditionaldataaswellasBigDataanddeliverreactive(reporting,OLAP)aswellasproactiveanalytics(optimization,forecasting,predictiveanalytics).InparticularhefeelsthatSAS’focusonin-memoryanalyticsratherthananinmemorydatabasepositionsthemtodrivetheiradvancedanalyticsacrosslargerdatasetsandBigData. Onelastthing.SAShaslaunchedatrybeforeyoubuyforVisualAnalyticsandtheHighPerformanceAnalyticsserver,allrunningonAmazonwebservices. Verygoodresponse,lotsofinterestandthousandsoflegitimateprospects. DrGoodnightwrappeduptheintrosessionwithalivedemooftheVisualAnalyticsproduct, includingsomeoftheintegratedforecastingandpredictiveanalytics.

Big Data Analytics #sassb

Paul Kent, VP of Big Data, came up next and gave a white board talk with no slides. His initial focus was on parallel processing for analytics, something that SAS has been working on for a while and that is key to their HPA and Big Data approaches. He points out that some problems (min […]

SAS Data Management #sassb

Keith transitioned into talking about Data Management. He begun by pointing out that better business decisions rely on data – you need data in the right place, at the right time, in the right form to the right people (or, I would add, systems). As companies by more SaaS packages to run their business, this […]

SAS and Cloud #sassb

Copyright © 2013 http://jtonedm.com James Taylor Keith Collins was up next to talk about Cloud. This is an area where I have done some research before – check out the results from our Predictive Analytics in the Cloud research. Keith presented the NIST definition of cloud with its 5 characteristics – one demand, broad network […]

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]