What is a Next Best Action Pilot?

Learn how to deliver data-driven marketing decisions directly into the customer journey.

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A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business architecture. Our proven decisions-first approach delivers the 5 elements of a powerful next best action platform: decision model, business rules, marketing analytics, impact analysis and continuous improvement.

In large organizations with many stakeholders, our Global 500 clients have great success with a Next Best Action Pilot. The pilot demonstrates the value proposition to the business stakeholders, the analytic opportunities to the data science team and the technical agility and robustness to the IT team. A pilot is live in 8-10 weeks and readily extends to production and deployment – it’s not a throw away. Because the decision model defines data sources, technology choices and priority, next steps are clearly defined for all stakeholders.

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