analytic

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]

New Article on Operationalizing Analytics

Analytics magazine recently published an article I wrote on Operationalizing Analytics. The need to create a more industrialized process for building and deploying analytics is one I discuss regularly on the blog and in articles. As I say in the article: To broadly and effectively adopt predictive analytics organizations must operationalize analytics. Operationalizing analytics requires […]

Analytics and ending the tyranny of the anecdotal

I was chatting with our VP of business development today and she shared a great phrase that she had heard recently – “the tyranny of the anecdotal.” This refers, of course, to the terrible tendency of people to use anecdotes and stories to make decisions. The regrettable tendency for a doctor to ignore data about […]

From Decision Support Systems to Decision Management Systems

I am often asked about the difference between decision support systems and decision management systems. This is an interesting topic and one that is central to the value proposition of decision management systems so I thought I would revisit it. All decisions involve a choice, a selection of a course of action from a set […]