analytics

Some common misconceptions on automating decisions

Regular readers of my blog (as well as those who hear me speak and our Decision Management clients) know that I talk alot about automating decisions. Really, a lot. The evidence that taking control of decisions, specifically operational decisions, and developing Decision Management Systems to automate and manage those decisions drives improved organizational effectiveness is […]

The role of decision modeling in a data-driven culture

I recently checked out The Evolution of Decision Making – How leading organizations are adopting a data-driven culture, a new white paper from the Harvard Business Review sponsored by SAS: People have long preached the benefits of relying on data and insights from business intelligence (BI) and analytics to help make better and timelier decisions. A reliance […]

Big Data and Decision Management Systems: The impact of Velocity

The third and final post in my series on the impact of Big Data on Decision Management Systems: The impact of Velocity. As more data arrives more quickly we have to deal with velocity in two ways – we have to decide more quickly and we have to deal with data “in motion” – streaming […]

Big Data and Decision Management Systems: The impact of Variety

The second in my series on the impact of Big Data on Decision Management Systems: The impact of Variety. Big Data involves adding more types of data, from more sources inside and outside of the organization, to your analytic toolkit. Social, mobile, local and cloud data sources are exploding and organization must find ways to […]

Big Data and Decision Management Systems: The impact of Volume

Big Data is often described in terms of an increase in volume, an increase in velocity and an increase in variety: More data, of more types, arriving more quickly. In this short series of blog posts I will discuss the impact of each aspect of Big Data on Decision Management Systems – systems designed to […]

Insurance Analytics Symposium: Overcoming Barriers to Predictive Analytic Success – Before You Hit Them

I am speaking at the Insurance Analytics Symposium (October 17-18) on Overcoming Barriers to Predictive Analytic Success – Before You Hit Them at 11:30am ET on Friday October 18. Maximizing the value of predictive analytics is a clear driver of future success in the insurance business. Yet many predictive analytic efforts fail to deliver hoped for business […]

New white paper: Predictive Analytics in Cloud CRM

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

The role of decision requirements in the analytical life cycle

Earlier this week I posted on the value of decision requirements modeling in analytic projects when it comes to coping with some of the analytic skills shortages people face. But this is not the only reason to focus on decision requirements if you are focused on predictive analytics and data mining.  In fact decision requirements modeling […]

Predictive analytics sounds great, but how will it help our business run better?

The power of predictive analytics is the power to improve decision making at every level: strategic, tactical and operational. Organizations like yours are looking to: Identify and exploit opportunities to cross-sell and up-sell customers Retain more customers of the right kind more cost effectively Reduce fraud and abuse Manage risk more effectively Price products and services […]