analytics

Big Data and Decision Management Systems: The impact of Volume

Big Data is often described in terms of an increase in volume, an increase in velocity and an increase in variety: More data, of more types, arriving more quickly. In this short series of blog posts I will discuss the impact of each aspect of Big Data on Decision Management Systems – systems designed to […]

Insurance Analytics Symposium: Overcoming Barriers to Predictive Analytic Success – Before You Hit Them

I am speaking at the Insurance Analytics Symposium (October 17-18) on Overcoming Barriers to Predictive Analytic Success – Before You Hit Them at 11:30am ET on Friday October 18. Maximizing the value of predictive analytics is a clear driver of future success in the insurance business. Yet many predictive analytic efforts fail to deliver hoped for business […]

New white paper: Predictive Analytics in Cloud CRM

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

The role of decision requirements in the analytical life cycle

Earlier this week I posted on the value of decision requirements modeling in analytic projects when it comes to coping with some of the analytic skills shortages people face. But this is not the only reason to focus on decision requirements if you are focused on predictive analytics and data mining.  In fact decision requirements modeling […]

Predictive analytics sounds great, but how will it help our business run better?

The power of predictive analytics is the power to improve decision making at every level: strategic, tactical and operational. Organizations like yours are looking to: Identify and exploit opportunities to cross-sell and up-sell customers Retain more customers of the right kind more cost effectively Reduce fraud and abuse Manage risk more effectively Price products and services […]

White Paper of the Week- Beyond Business Agility

A new week and another new white paper. This week it is Beyond Business Agility: Becoming Adaptive and Analytic Business rules are a powerful tool for developing agile systems. Moving forward, becoming analytic and adaptive as well as agile will be a source of competitive advantage. This white paper is based on my keynote from the Building […]

@TDWI Executive Summit: Moving to Real-Time Analytic Decision Making with Decision Management

I am speaking at the TDWI Executive Summit  in San Diego, August19th at 11:15am on Moving to Real-Time Analytic Decision Making with Decision Management For organizations today, the right time to make a decision is increasingly in real time. Customers want responses in real time, supply chains must adapt to disruption in real time, and fraud must […]

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]

Decision Management Systems Platform Technologies Report V3U4 Update

We have updated our Decision Management Systems Platform Technologies Report with  six additional vendors: Actian Aha! Software Decisions Informatica Corp. Precog Saffron Technology, Inc. There are also First Look product review updates for: GDS Link Decision Intelligence IBM SPSS IBM Decision Optimizer Solutions IDIOM Pegasystems Revolution Anlaytics Teradata Aster You can read the free report here.