analytics

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]

Live Event: Decisions First: Embedding Analytics in Customer Engagement Processes

Gagan will be speaking at Data Informed´s Marketing Analytics and Customer Engagement on “Decisions First: Embedding Analytics in Customer Engagement Processes” on Monday, June 24, 2013. Here is the description of the talk: Organizations are trying to exploit advanced analytics and abundant big data for competitive advantage, but with limited success. One key reason is that […]

Decision Management and some Gartner Top 10 lists

I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing […]

New! Version 3 of DMS Platforms Report with Expanded Use Cases

Version 3 of our Decision Management Platforms Technologies Report is now available. This version significantly expands the Use Cases section. The Report is free to download and can be freely circulated, printed and reproduced in its entirety provided no edits are made to it. The use cases are divided up into a number of categories. Some of […]

White Papers on Predictive Analytics and Decision Management

Be sure to check out our resource page of free white papers. Here is a selection of our white papers on predictive analytics and decision management: Putting Predictive Analytics to Work – Applying predictive analytics to operational decision making is the next wave of business innovation. Operational decisions are critical to how an organization treats, and […]

Webinar Preview: Building Customer Engagement and Loyalty

How do I find my most profitable customers and build deeper relationships with them? How can we predict which products will be most popular among our regular shoppers? How can I build stronger customer loyalty than my competition? The answer to each of these questions lies in predictive analytics. Find out more in our upcoming […]

Webinar: Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management

Wednesday, January 30, 2013, 10:00 am PT / 1:00 pm ET Register here. Retailers see tremendous value in business intelligence and real-time analytics as a way to make sense of the vast amount of data they collect. The challenge is determining where to focus their efforts. To succeed in applying analytics, retailers need to understand how predictive analytics and […]

New White Paper – Operationalizing Analytics

We’ve posted our recent whitepaper on “Operationalizing Analytics” to the white paper section of our website. The most powerful examples of analytic success use Decision Management to deploy analytic insight into day to day operations helping organizations make more profitable operational decisions. This paper sponsored by SAS discusses both how to use a focus on decisions […]

Decision Management and the idiocy of “video bills”

Listening to Marketplace I heard a piece on AT&T’s new “video bills.” Now I am sure this sounds cute to the folks in the AT&T marketing department and you can just hear the conversation can’t you? Someone points out that people hate their bills, that the customer service people are deluged with people calling who don’t understand […]

Decision Management Systems Overall Architecture – Report Excerpt

Here is an excerpt from our Decision Management Systems Platform Technologies Report on the overall architecture of decision management systems: Overall Architecture These capabilities come together in an overall platform for building Decision Management Systems as shown in Figure 1: The capabilities of a Platform for Decision Management Systems below. Decision Logic capabilities allow for […]