We have updated our Decision Management Systems Platform Technologies Report with six additional vendors: Actian Aha! Software Decisions Informatica Corp. Precog Saffron Technology, Inc. There are also First Look product review updates for: GDS Link Decision Intelligence IBM SPSS IBM Decision Optimizer Solutions IDIOM Pegasystems Revolution Anlaytics Teradata Aster You can read the free report here.
As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]
I am a faculty member for the International Institute for Analytics and recently published two new briefs on how to use decision requirements modeling in the successful application of analytics, especially (but not solely) more advanced analytics such as data mining or predictive analytics. Decision Discovery for a Major Business Function This outlines how an organization […]
I am giving an IBM Champion’s Corner Talk on how to model decisions to maximize the value of business rules with reference to a forthcoming standard at this year’s IBM IMPACT event. I will be speaking at 1pm on Tuesday and you can find the IBM Champion’s Corner Talk in the Client Reference Lounge in the […]
Syndicated from my blog on the International Institute for Analytics Site IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0? According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies […]
I recently wrote a white paper – Driving Operational Excellence with Business Analytics – sponsored by IBM. Organizations can maximize the value of analytics by moving beyond a focus on customers to drive excellence in operations. Critical Challenges in Operational Excellence Analytics and the Path to Operational Excellence Operational Success with Business Analytics Next Steps and […]
Paul Kent, VP of Big Data, came up next and gave a white board talk with no slides. His initial focus was on parallel processing for analytics, something that SAS has been working on for a while and that is key to their HPA and Big Data approaches. He points out that some problems (min […]
Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]
Gagan will be speaking at Data Informed´s Marketing Analytics and Customer Engagement on “Decisions First: Embedding Analytics in Customer Engagement Processes” on Monday, June 24, 2013. Here is the description of the talk: Organizations are trying to exploit advanced analytics and abundant big data for competitive advantage, but with limited success. One key reason is that […]
I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing […]