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The power of predictive analytics is the power to improve decision making at every level: strategic, tactical and operational. Organizations like yours are looking to: Identify and exploit opportunities to cross-sell and up-sell customers Retain more customers of the right kind more cost effectively Reduce fraud and abuse Manage risk more effectively Price products and services […]
A new week and another new white paper. This week it is Beyond Business Agility: Becoming Adaptive and Analytic Business rules are a powerful tool for developing agile systems. Moving forward, becoming analytic and adaptive as well as agile will be a source of competitive advantage. This white paper is based on my keynote from the Building […]
I am speaking at the TDWI Executive Summit in San Diego, August19th at 11:15am on Moving to Real-Time Analytic Decision Making with Decision Management For organizations today, the right time to make a decision is increasingly in real time. Customers want responses in real time, supply chains must adapt to disruption in real time, and fraud must […]
Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]
We have updated our Decision Management Systems Platform Technologies Report with six additional vendors: Actian Aha! Software Decisions Informatica Corp. Precog Saffron Technology, Inc. There are also First Look product review updates for: GDS Link Decision Intelligence IBM SPSS IBM Decision Optimizer Solutions IDIOM Pegasystems Revolution Anlaytics Teradata Aster You can read the free report here.
As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]
I am a faculty member for the International Institute for Analytics and recently published two new briefs on how to use decision requirements modeling in the successful application of analytics, especially (but not solely) more advanced analytics such as data mining or predictive analytics. Decision Discovery for a Major Business Function This outlines how an organization […]
I am giving an IBM Champion’s Corner Talk on how to model decisions to maximize the value of business rules with reference to a forthcoming standard at this year’s IBM IMPACT event. I will be speaking at 1pm on Tuesday and you can find the IBM Champion’s Corner Talk in the Client Reference Lounge in the […]
Syndicated from my blog on the International Institute for Analytics Site IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0? According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies […]
I recently wrote a white paper – Driving Operational Excellence with Business Analytics – sponsored by IBM. Organizations can maximize the value of analytics by moving beyond a focus on customers to drive excellence in operations. Critical Challenges in Operational Excellence Analytics and the Path to Operational Excellence Operational Success with Business Analytics Next Steps and […]