Articles

MITSloan Article: Four Traps of Predictive Analytics

Michael Fitzgerald wrote a great piece of the MIT Sloan Management Review this week – The Four Traps of Predictive Analytics. Michael saw me present at an event for Predixion in Boston and then went on to chat with me a couple of times. It’s a great piece, highlighting four critical issues around predictive analytics: The […]

A Q&A on the role of decision modeling in analytics

Jim Powell just published a Q&A with me on Using Decision Management to Maximize Analytics. We covered a bunch of things:

  1. What, exactly,is decision management and what does it have to do with advanced analytics?
  2. What’s the history of decision management – where did it come from and does it work?
  3. What kind of decisions are we talking about here?
  4. These are not the decisions people usually focus on with analytics so how can you identify suitable decisions?
  5. Why do you need a new way to describe the analytic requirements of these decisions?
  6. Decision Management , , , , , , , , , , , ,

First Look: Idio

As part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what they call “intelligent customer experiences through content.” They have what amounts to a real time decisioning platform focused […]

New Article on Operationalizing Analytics

Analytics magazine recently published an article I wrote on Operationalizing Analytics. The need to create a more industrialized process for building and deploying analytics is one I discuss regularly on the blog and in articles. As I say in the article: To broadly and effectively adopt predictive analytics organizations must operationalize analytics. Operationalizing analytics requires […]

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