best practice

International Institute for Analytics 2019 Predictions – Some Thoughts

Several of this year’s International Institute for Analytics predictions point towards a DecisionsFirst decision management approach.

How More Companies Can Maximize the Potential of Analytics

“While most companies understand the importance of analytics and have adopted common best practices, fewer than 20 percent, according to a recent McKinsey Analytics survey, have maximized the potential and achieved [Advanced Analytics] at scale.” The same survey data is used in a great piece of McKinsey analysis – Breaking away: The secrets to scaling […]

Decision Modeling and DMN for IBM Customers – New Brief

We have a new Leading Practices brief available – Decision Modeling and DMN for IBM Customers. IBM has long been a leading player in business rules management systems and Decision Management Solutions has many customers using IBM Operational Decision Manager in North America and Asia. Our DecisionsFirst Modeler software decision requirements modeling using the Decision […]

Personalizing Insurance Marketing with Decision Management

A key way for insurers to respond to disruption in the insurance market is to more effectively personalize their marketing. Targeting prospects and especially customers with unique, personalized messages is a way for traditional carriers to be “disruptive”. Indeed there are those who see personalization—reaching customers with targeted messaging, offers, and pricing at just the […]

Aragon Research introduces a Decision Management Framework

Jim Sinur of Aragon Research just published The Decision Management Framework Delivers Better Decisions (subscription required): This research note defines the Decision Management Framework (DMF) so that business and IT leaders will be more equipped to make beneficial decisions for their organizations. The DMF can be applied to a wide range of business scenarios. It […]

Decision Management Gaining Traction With Leading Analyst Firms

In the last year or so we have seen Forrester, Gartner, Aragon and IDC all talking explicitly about the power of Decision Management: Roy Schulte of Gartner was talking Decision Management and decision models at the Gartner Data and Analytics Summit last week and recently said Stop talking to business leaders about technology and, instead, […]

BBC 2017: Maximizing the Value of a BRMS with Decision Modeling

A Business Rules Management Systems or BRMS is a powerful tool, but only if used correctly. To learn more, join me at the Building Business Capability Conference (BBC 2017) in Orlando. I will be speaking on Day 1 of the conference, Wednesday, November 8, 2017 at 4:50pm. Here is the abstract: Several recent projects have combined decision […]

Great New Case Study – Bringing Clarity to Data Science and Analytic Projects

We have been helping several organizations improve their analytic and data science projects. Like many users of analytics, these organizations find that their analytic teams often lack a clear understanding of the business problem, resulting in projects that lose their way or produce analytic  models that don’t get operationalized, deployed or used. We have helped […]

Real world examples of how modeling decisions with DMN has helped – a video

The sixth and final in the series of short videos about Decision Modeling is focused on some real-world examples of the value of decision modeling. Jan Purchase and I developed these videos while working on a new book – Available now! – Real-World Decision Modeling with DMN:

The differences between decisions and business rules– a video

The fifth in the series of short videos about Decision Modeling is focused on the differences between decisions and business rules. Jan Purchase and I developed these videos while working on a new book – Real-World Decision Modeling with DMN: