best practice

Webinar: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern

More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend

    • Best practices in responding to customers in real time.
    • That decision making is central to personalized

Oracle BIWA Summit January in Redwood Shores

I am giving the opening keynote for the BIWA Summit 2014 January 14-16, 2014 at the Oracle HQ Conference Center in Redwood Shores, CA. It’s an Oracle-focused event, obviously, with some novel and interesting use cases of Oracle Big Data, Exadata, Advanced Analytics/Data Mining, OBIEE, Spatial, Endeca and more. There are opportunities to get hands-on experience with products in the Hands-on Labs, great customer case studies and talks by Oracle Technical Professionals and Partners.  You can even schedule 1:1 time with me and other technical experts.   some interesting conference talks (besides mind) include:

  • Hands-on Lab:  Learn to use Oracle R Enterprise —

Webinar on the Decision Management Manifesto

Hopefully you all saw the Decision Management Manifesto. This lays out key principles of Decision Management. It explains why decisions are central to your requirements process and why you need to explicitly design decisions before applying technology. It lays out the core technologies involved in Decision Management and it identifies critical best practices for Decision Management […]

Build Your Decision Capability with Decision Management

The old way Few organizations treat their decisions as first class objects. Business analysts don’t write requirements for them while enterprise architects don’t include them in their patterns. Organizations may invest heavily in technology to improve decisions such as Business Intelligence or predictive analytics, but they don’t know which decisions they are hoping to improve […]

Build Your Big Data Analytics Capability with Decision Management

The old way: Big data is a hot topic. Big Data was coined as a term by Gartner to mean data that has Volume (more data), Variety (of many types) and Velocity (that arrives more rapidly). Value is extracted from big data using advanced analytics such as data mining and predictive analytics. This data can […]

Build Your Business Rules Capability with Decision Management

The old way: Business rules projects begin by analyzing all the business rules in a business area. A set of techniques are applied to identify common terms across the whole business and to document every rule. A big book of rules is created that defines the rules for the business, generally in a defined syntax […]

Build Your Business Process Capability with Decision Management

The old way: Most organizations model and manage their business processes. Business process analysis and business process management systems (BPMS) helps organizations focus on an end-to-end set of activities that deliver business value. There are many benefits of a business process focus – consistency, improved customer experience, reduced costs and increased agility. However many business […]

A Decision Management Manifesto

I am pleased to announce the publication of The Decision Management Manifesto. The goal of the manifesto is to provide decision management practitioners with a useful synthesis of many years as a decision management practitioner, speaker, author and trainer. I am fortunate to work with and talk to a lot of people about Decision Management […]

Survey closes this week – Predictive Analytics in the Cloud

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both […]

Big Data and In-Database Analytics in the new platform technologies report

Since 2012 we have published a comprehensive report on the software technologies and products available to build Decision Management Systems – the Decision Management Systems Platform Technologies Report. Tested and established in many industries, these technologies include Business Rules Management Systems, data mining or Predictive Analytic Workbenches and Optimization suites as well as new in-database […]