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Big Data is often described in terms of an increase in volume, an increase in velocity and an increase in variety: More data, of more types, arriving more quickly. In this short series of blog posts I will discuss the impact of each aspect of Big Data on Decision Management Systems – systems designed to […]
The power of predictive analytics is the power to improve decision making at every level: strategic, tactical and operational. Organizations like yours are looking to: Identify and exploit opportunities to cross-sell and up-sell customers Retain more customers of the right kind more cost effectively Reduce fraud and abuse Manage risk more effectively Price products and services […]
Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]
We have updated our Decision Management Systems Platform Technologies Report with six additional vendors: Actian Aha! Software Decisions Informatica Corp. Precog Saffron Technology, Inc. There are also First Look product review updates for: GDS Link Decision Intelligence IBM SPSS IBM Decision Optimizer Solutions IDIOM Pegasystems Revolution Anlaytics Teradata Aster You can read the free report here.
Syndicated from my blog on the International Institute for Analytics Site IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0? According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies […]
I have been following the Data 2.0 Summit folks recently – the Third Annual Data 2.0 Summit 2013 in San Francisco is a one-day conference and speakers include Anthony Goldbloom, CEO of Kaggle, who is always worth listening to and you can get 20% off your Data 2.0 Summit pass by clicking this link. Anyway, the theme this year is that […]
Operational Customer Interaction Analytics Thursday, April 11, 2013, 10:00 am Pacific, 1:00 pm Eastern Register here. A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point. Companies must establish relevant engagement with their customers […]
Paul Kent, VP of Big Data, came up next and gave a white board talk with no slides. His initial focus was on parallel processing for analytics, something that SAS has been working on for a while and that is key to their HPA and Big Data approaches. He points out that some problems (min […]
Gagan will be speaking at Data Informed´s Marketing Analytics and Customer Engagement on “Decisions First: Embedding Analytics in Customer Engagement Processes” on Monday, June 24, 2013. Here is the description of the talk: Organizations are trying to exploit advanced analytics and abundant big data for competitive advantage, but with limited success. One key reason is that […]
I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing […]