business analytics

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]

Live Event: IBM Champion’s Corner Talk on modeling decisions

I am giving an IBM Champion’s Corner Talk on how to model decisions to maximize the value of business rules with reference to a forthcoming standard at this year’s IBM IMPACT event. I will be speaking at 1pm on Tuesday and you can find the IBM Champion’s Corner Talk in the Client Reference Lounge in the […]

New white paper on using analytics to drive operational excellence

I recently wrote a white paper – Driving Operational Excellence with Business Analytics – sponsored by IBM. Organizations can maximize the value of analytics by moving beyond a focus on customers to drive excellence in operations. Critical Challenges in Operational Excellence Analytics and the Path to Operational Excellence Operational Success with Business Analytics Next Steps and […]

New Article on Operationalizing Analytics

Analytics magazine recently published an article I wrote on Operationalizing Analytics. The need to create a more industrialized process for building and deploying analytics is one I discuss regularly on the blog and in articles. As I say in the article: To broadly and effectively adopt predictive analytics organizations must operationalize analytics. Operationalizing analytics requires […]