call center

New article on Moving to Real-Time Decisions

TDWI just published a new article of mine on Moving to Real-Time Decisions (it’s in a members-only newsletter so you will need to be registered to view).

When it comes to analytics, many organizations focus on using analytic insight to improve executive decision making. Yet there is often an even greater opportunity when using analytics to improve operational decision making. Operational decisions about a single customer or transaction are made by call centers, local staff, and automated systems. These decisions affect everything from fraud to customer satisfaction, from risk management to resource utilization. Although each decision has a localized impact, enterprises make so many of these decisions that the cumulative impact is enormous.

What The Economist doesn’t know about the magic of customer service

The Economist’s Schumpeter had a nice piece this week on ‘The magic of good service – Companies hope that “chief customer officers” will provide better service. Yeah, right’. The cynicism is theirs not mine. That said, cynicism about Chief Customer Officers actually improving customer service may be well founded. As the article points out a 2012 study said […]