Marie Wieck came back to discuss how to create the kind of composable business  IBM discussed on day 1. It’s critical, she says, to keep customers at the center and drive a new process from this. It’s key to use data to make better decisions, and it’s important to have the kind of scalable infrastructure you need to make this scale and deploy effectively.

Once again the focus is on IBM customers and HH Gregg came on stage to talk about their journey. As a regional retailer they need to need to differentiate themselves. In particular they have focused on providing a “friction free” shopping experience on every channel. They have historically invested in training for their staff and have tried to bring this kind of personalized service to their mobile strategy.  They determined that it was not enough to “mobilize” their existing interface, it had to reflect the different form factor and interaction patterns. Mobile had to lead not jus