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Live from IBM Insight 2014

For live updates from IBM Insight 2014, follow @jamet123 and www.jtonedm.com. Here are the live blogging updates from conference: Table of contents for IBM Insight 2014 Opening #IBMInsight Keynote: Seize This Moment: Envision Your Future #IBMInsight Keynote: Envision you journey: Are you ready for real-time decision-making? #IBMInsight Powerful Analytics for Everyone #IBMInsight Keynote: Seize this […]

Marketing Decision Management: Critical Elements in a Solution

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]