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Analytic practitioners speak – an interview with Lee Feinberg of DecisionViz

Please describe your current role and title

DecisionViz is a management consultant that helps companies build leadership in the processes, people, and culture around data visualization. We work with senior management to elevate visualization from the activity of reporting and making charts to being integrated with their daily decision-making. I founded the company in 2012.

What’s your background, how did you come to be working in analytics

Our story I think is like many in the analytics field. It’s been more of an evolution and the company has been almost 20 years in the making.
I was very involved with the Internet before most people heard about the Internet. So we were dealing with how to capture and measure all this new data. I’ve always been on the lookout for how to make that a lot less painful. Most of the work was in financi

Clearly defined objectives for predictive analytic projects

There was a great article in Predictive Analytics Times recently by my friend Dean Abbott – A Good Business Objective Beats a Good Algorithm. Dean, like me, talks about the importance of the “three legged stool” of business, analytics and IT. But it was the title that particularly struck me. As Dean says, it’s easy to […]

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]

Marketing Decision Management: Critical Elements in a Solution

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]