CRM

Real-Time Responses with Big Data – New White Paper

How do you harness the power of big data to make it practical and actionable in real time? Read our new white paper Real-Time Responses with Big Data sponsored by Oracle to learn more about: Finding value in fast-moving data Identifying high-ROI applications of real-time response Implementing the technologies you need to respond in real […]

Survey closes this week – Predictive Analytics in the Cloud

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both […]

New white paper: Predictive Analytics in Cloud CRM

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

Decision Management and some Gartner Top 10 lists

I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing […]