customer analytics

Decision Management and Responding in Real Time – New Article on Information Management

Most organizations have a huge opportunity if they can use advanced analytics to improve their day-to-day operational decision-making, not just strategic and management decisions. Improving these types of decisions can reduce fraud, improve risk management and increase customer satisfaction. Decision management has another key benefit, though: It’s an effective tool for organizations that need to […]

Upcoming Training: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

March 17, 2014 1:00 pm ET Register now for this upcoming live webinar training on how to Nurture Customer Loyalty With Personalized Messages and Channel Alignment. The webinar is hosted by ASM, the Association of Strategic Marketing. More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to […]

Highlights of the Predictive Analytics in the Cloud Study

Check out James’ guest post over on KDNuggets for highlights of our recent Predictive Analytics in the Cloud Research Study. Here are a few of my favorites: Success breeds success: Early adopters with one or more predictive analytics solutions deployed in the cloud were significantly more likely to have plans to expand deployment and were […]

Upcoming Webinar: Operational Customer Interaction Analytics

Operational Customer Interaction Analytics Thursday, April 11, 2013, 10:00 am Pacific, 1:00 pm Eastern Register here. A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point.  Companies must establish relevant engagement with their customers […]