customer next best action

Power Digital Business with Decisions, Business Rules and Predictive Analytics

Digital business provides new revenue and value-creating opportunities, helping organizations to: Improve customer engagement and retention with next best action marketing. Process more claims faster and more accurately. Reduce the cost and difficulty of regulatory compliance. and more. Next Best Action Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and […]

First Look: Pegasystems Decision Management 7

I recently got an update from Pegasystems focused on their recent release 7 of the Pegasystems Decision Management product. Last year (2013) Pegasystems had a good year, breaking $500M in revenue while showing a 55% increase in license and backlog. They are forecasting $576M in 2014 and report particular interest in predictive analytics, analytic marketing and customer next best action. From a Decision Management product perspective 2013 included a very large scale rollout for a US telco (35,000 call center agents, thousands of stores, IVR and soon online) as well as some large scale batch decisioning deployments. They are also seeing more of a focus on using the Decision Management product outside marketing especially in credit risk management, predictive maintenance and healthcare delivery.

Pegasystems Decision Management 7 includes a number of new capabilities

  • New interaction tracking capabilities
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First Look: Idio

As part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what they call “intelligent customer experiences through content.” They have what amounts to a real time decisioning platform focused […]

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