customer treatment

White Paper of the Week: The Case for Centralized Customer Decisioning

This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions.As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and […]

White Paper of the Week: Putting Predictive Analytics to Work 2014

This week’s white paper is Putting Predictive Analytics to Work

We have recently updated this white paper on using Decision Management to make your operational systems analytical and improve customer treatment.

Applying predictive analytics to operational decision making is the next wave of business innovation. Operational decisions drive interactions and determine the actions taken by an organization. Operational decisions are critical to how an organization treats, and is perceived by, its customers, its partners and its suppliers. Decision Management is the framework needed to fully exploit this opportunity.

You can get this white paper, and others, on our white paper download page. If you need some help getting started with Predictive Analytics or Decision Man