Posted By: Meri Gruber | Posted On: 10th March 2014 |
March 17, 2014 1:00 pm ET Register now for this upcoming live webinar training on how to Nurture Customer Loyalty With Personalized Messages and Channel Alignment. The webinar is hosted by ASM, the Association of Strategic Marketing. More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to […]
Posted By: James Taylor | Posted On: 27th January 2014 |
We have been expanding recently, adding partners to help us deliver decision management to customers around the world. You can see the current list of partners here on Decision Management Solution’s website. To introduce these partners to you I am going to be conducting a series of interviews in the coming weeks. I am going to begin with a partner of ours based in the UK that focuses on investment banking – LuxMagi.
Please describe your current role and title and tell us a little about your company
I’m Jan Purchase, the director and co-founder of Lux Magi Ltd. We enable financial institutions to manage and automate fast-evolving, complex business logic that’s crucial to the survival of their companies. Our cli
More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend
Best practices in responding to customers in real time.
Posted By: Meri Gruber | Posted On: 20th November 2013 |
Check out James’ guest post over on KDNuggets for highlights of our recent Predictive Analytics in the Cloud Research Study. Here are a few of my favorites: Success breeds success: Early adopters with one or more predictive analytics solutions deployed in the cloud were significantly more likely to have plans to expand deployment and were […]
Posted By: James Taylor | Posted On: 22nd October 2013 |
I presented on 5 Benefits of Customer Decision Management at Teradata Partners this year. Here are the slides: Customer Decision Management – 5 Benefits from Decision Management Solutions Contact me if you have questions about how to apply customer decision management in your company.
Posted By: James Taylor | Posted On: 14th October 2013 |
I am speaking at the Insurance Analytics Symposium this week so I thought I would post a link to a white paper relevant to the insurance industry – Next Generation Claims Systems with Decision Management. Decision Management delivers next generation claims systems that act immediately, increase agility, consistency and accuracy, improve customer satisfaction, speed response and […]
Posted By: James Taylor | Posted On: 1st October 2013 |
This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data. Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both […]
Posted By: James Taylor | Posted On: 16th September 2013 |
Wrapping up, the key to intelligent processes is treating decisions as peers. Decisions may require a human but an intelligent process will automate those that can be automated. Even when a decision cannot be completely automated an intelligent process will load share between automated components and users. Even when a case exceeds the ability of the system […]
Posted By: James Taylor | Posted On: 12th September 2013 |
So what is an Intelligent Process? An intelligent process is a dynamic, flexible and transparent process focused squarely on the consumer that continually improves and adapts. This has several elements: Customer Centric Putting the consumer at the heart of a process is central to making it more intelligent. This requires more flexibility and a focus […]
Posted By: James Taylor | Posted On: 10th September 2013 |
For all the undoubted benefits of a process approach, many of the processes being modeled and implemented by organizations are not very “intelligent.” Many processes are mechanical and repetitive, often relying too much on human decision-makers. They are internally focused, driven by the organization’s own view of its transactions and structure. Relying on these processes […]