customer

Upcoming Training: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

March 17, 2014 1:00 pm ET Register now for this upcoming live webinar training on how to Nurture Customer Loyalty With Personalized Messages and Channel Alignment. The webinar is hosted by ASM, the Association of Strategic Marketing. More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to […]

Lux Magi and Decision Management: An interview with Jan Purchase (Part 1)

We have been expanding recently, adding partners to help us deliver decision management to customers around the world. You can see the current list of partners here on Decision Management Solution’s website. To introduce these partners to you I am going to be conducting a series of interviews in the coming weeks. I am going to begin with a partner of ours based in the UK that focuses on investment banking – LuxMagi.

Please describe your current role and title and tell us a little about your company

I’m Jan Purchase, the director and co-founder of Lux Magi Ltd. We enable financial institutions to manage and automate fast-evolving, complex business logic that’s crucial to the survival of their companies. Our cli

Webinar: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern

More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend

    • Best practices in responding to customers in real time.
    • That decision making is central to personalized

Highlights of the Predictive Analytics in the Cloud Study

Check out James’ guest post over on KDNuggets for highlights of our recent Predictive Analytics in the Cloud Research Study. Here are a few of my favorites: Success breeds success: Early adopters with one or more predictive analytics solutions deployed in the cloud were significantly more likely to have plans to expand deployment and were […]

Customer Decision Management – Teradata Partners Presentation

I presented on 5 Benefits of Customer Decision Management at Teradata Partners this year. Here are the slides: Customer Decision Management – 5 Benefits from Decision Management Solutions Contact me if you have questions about how to apply customer decision management in your company.    

White Paper of the Week: Next Generation Claims Systems with Decision Management

I am speaking at the Insurance Analytics Symposium this week so I thought I would post a link to a white paper relevant to the insurance industry – Next Generation Claims Systems with Decision Management. Decision Management delivers next generation claims systems that act immediately, increase agility, consistency and accuracy, improve customer satisfaction, speed response and […]

Survey closes this week – Predictive Analytics in the Cloud

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both […]

The role of decisions in intelligent processes

Wrapping up, the key to intelligent processes is treating decisions as peers. Decisions may require a human but an intelligent process will automate those that can be automated. Even when a decision cannot be completely automated an intelligent process will load share between automated components and users. Even when a case exceeds the ability of the system […]

What is an intelligent process?

So what is an Intelligent Process? An intelligent process is a dynamic, flexible and transparent process focused squarely on the consumer that continually improves and adapts. This has several elements: Customer Centric Putting the consumer at the heart of a process is central to making it more intelligent. This requires more flexibility and a focus […]

The Need For Decision-Centric Intelligent Processes

For all the undoubted benefits of a process approach, many of the processes being modeled and implemented by organizations are not very “intelligent.” Many processes are mechanical and repetitive, often relying too much on human decision-makers. They are internally focused, driven by the organization’s own view of its transactions and structure. Relying on these processes […]