decision model

Personalizing Insurance Marketing with Decision Management

A key way for insurers to respond to disruption in the insurance market is to more effectively personalize their marketing. Targeting prospects and especially customers with unique, personalized messages is a way for traditional carriers to be “disruptive”. Indeed there are those who see personalization—reaching customers with targeted messaging, offers, and pricing at just the […]

Don’t Use Executable Decision Models – Part 3

This is the third of four posts in my series on why not to use executable decision models. Part 1 discussed the difficulty in sustaining business user engagement when using executable models, and part 2 outlined the challenges of reuse and maintenance with executable models. Reason #3: Analytics and AI We are using decision models to […]

Aragon Research introduces a Decision Management Framework

Jim Sinur of Aragon Research just published The Decision Management Framework Delivers Better Decisions (subscription required): This research note defines the Decision Management Framework (DMF) so that business and IT leaders will be more equipped to make beneficial decisions for their organizations. The DMF can be applied to a wide range of business scenarios. It […]

A client’s perspective: three keys to our decision management approach

Recently one of our top Global 500 clients summarized the value of our Decision Management approach to building a digital business platform. It is such a good summary I decided to share it here on our blog. In their words, our Decision Management approach is: Systematic We have a repeatable, documented, comprehensive, end-to-end approach that […]

BBC 2017: Adopting Process and Decision Technology: the SME’s Perspective

Working with SMEs is a critical element of any project and new approaches to process and especially decision technology make a big difference. To learn more, join me and Alexandra Caraballo of Kaiser Permanente at the Building Business Capability Conference (BBC 2017) in Orlando. We will be speaking on Day 2 of the conference, Thursday, […]

BBC 2017: Maximizing the Value of a BRMS with Decision Modeling

A Business Rules Management Systems or BRMS is a powerful tool, but only if used correctly. To learn more, join me at the Building Business Capability Conference (BBC 2017) in Orlando. I will be speaking on Day 1 of the conference, Wednesday, November 8, 2017 at 4:50pm. Here is the abstract: Several recent projects have combined decision […]

IBM InterConnect presentation: Pioneering Clinical Decision Services with Decision Modeling at Kaiser Permanente

Kaiser Permanente is developing clinical decision support (CDS) applications that automate real-time decision services using IBM ODM. Well-designed decision services can replace existing guideline documents in all areas of its business. Guidelines are expensive to develop as they involve significant investment from SMEs. Even good guidelines are of limited use for real-time decision-making, especially if […]

Real world examples of how modeling decisions with DMN has helped – a video

The sixth and final in the series of short videos about Decision Modeling is focused on some real-world examples of the value of decision modeling. Jan Purchase and I developed these videos while working on a new book – Available now! – Real-World Decision Modeling with DMN:

The differences between decisions and business rules– a video

The fifth in the series of short videos about Decision Modeling is focused on the differences between decisions and business rules. Jan Purchase and I developed these videos while working on a new book – Real-World Decision Modeling with DMN:

Why Write a Book When There’s a Standard? – A Video

The fourth in our series of videos about Decision Modeling discusses the difference between the book and the standard document published by OMG. Jan Purchase and I developed these while working on a new book – Real-World Decision Modeling with DMN – and this video discusses  why we think a book is useful and necessary even with a published standard: […]