decision optimization

Don’t Just Sit There, Experiment!

We’ve been blogging recently on Decision Optimization The Customer Journey to Decision Optimization Ongoing Decision Improvement Drives Decision Excellence It is often hard to make the best possible decision. Those trying to improve and optimize their decisions report various challenges. One in particular is that they lack the data they really need – there are […]

Ongoing Decision Improvement Drives Decision Excellence

Following on from last week’s post on The Customer Journey to Decision Optimization, I wanted to talk about decision improvement. Let’s face it, any organization would want to make excellent decisions. Excellence in customer treatment decisions makes customers feel more valued, be more loyal and promote your brand more. Excellence in fraud detection reduces losses, […]