decision

Don’t bite off more AI than you can trust

Many, most, companies are actively considering using AI in their business, but few are making much progress. Some of this is due to a poorly defined approach. Some is due to confusion as to what AI means – mixing conversational AI (a user experience technology) with decision-making AI (an extension of predictive analytics and machine […]

Personalizing Insurance Marketing with Decision Management

A key way for insurers to respond to disruption in the insurance market is to more effectively personalize their marketing. Targeting prospects and especially customers with unique, personalized messages is a way for traditional carriers to be “disruptive”. Indeed there are those who see personalization—reaching customers with targeted messaging, offers, and pricing at just the […]

Adopt Decision Modeling for DecisionsFirst Analytic Success

Add decision modeling and a DecisionsFirst approach to analytics to this established AI Solution Decomposition Process to make it more effective.

Don’t Use Executable Decision Models – Part 4

This is the final part in my series on why we don’t recommend using executable decision models. Part 1 discussed the problem of additional model technical complexity required for executable models, resulting in business users disengagement. Part 2 detailed the challenges of reuse and maintenance with an executable model, and Part 3 outlined how executable […]

Aragon Research: Decision Management Platforms

Jim Sinur of Aragon Research just released a new report: Decision Management Platforms Sharpen Decision Outcomes for Enterprises An organization’s ability to execute superior decisions will be a huge differentiator in today’s ever-changing business environment. Currently, enterprises are faced with the challenge of making faster decisions, despite the limited skill base to assist more frequent […]

Aragon Research introduces a Decision Management Framework

Jim Sinur of Aragon Research just published The Decision Management Framework Delivers Better Decisions (subscription required): This research note defines the Decision Management Framework (DMF) so that business and IT leaders will be more equipped to make beneficial decisions for their organizations. The DMF can be applied to a wide range of business scenarios. It […]

Decision Management Gaining Traction With Leading Analyst Firms

In the last year or so we have seen Forrester, Gartner, Aragon and IDC all talking explicitly about the power of Decision Management: Roy Schulte of Gartner was talking Decision Management and decision models at the Gartner Data and Analytics Summit last week and recently said Stop talking to business leaders about technology and, instead, […]

A client’s perspective: three keys to our decision management approach

Recently one of our top Global 500 clients summarized the value of our Decision Management approach to building a digital business platform. It is such a good summary I decided to share it here on our blog. In their words, our Decision Management approach is: Systematic We have a repeatable, documented, comprehensive, end-to-end approach that […]

Update to the Decision Management Systems Platform Technologies Report

The Decision Management Systems Platform Technologies Report began in early 2012 as a way to share our research and experience in building Decision Management Systems. Since then we have extended, updated and revised the report many times. This week we released the latest version – Version 8 – with a new, easier to use format. There is […]

Global Big Data Conference: Don’t Apply Big Data Analytics To The Wrong Problem: Put Decisions First

I am speaking at the Global Big Data Conference in Santa Clara, CA in March on Don’t Apply Big Data Analytics To The Wrong Problem: Put Decisions First One of the biggest challenges for analytics Teams is effective communication with their business partners. Too many projects fail to connect problems in the business environment to […]