effectiveness

Presentation: Improve Your Process Models by Modeling Decisions

In case you missed it, the presentation from our recent IIBA webinar is now posted to slideshare. Improve your Process Models by Modeling Decisions from Decision Management Solutions Webinar recordings are available on the IIBA website. Description: Business analysts know that modeling business processes, rather than writing about them, defines them more accurately. Business process […]

Lux Magi and Decision Management: An interview with Jan Purchase (Part 1)

We have been expanding recently, adding partners to help us deliver decision management to customers around the world. You can see the current list of partners here on Decision Management Solution’s website. To introduce these partners to you I am going to be conducting a series of interviews in the coming weeks. I am going to begin with a partner of ours based in the UK that focuses on investment banking – LuxMagi.

Please describe your current role and title and tell us a little about your company

I’m Jan Purchase, the director and co-founder of Lux Magi Ltd. We enable financial institutions to manage and automate fast-evolving, complex business logic that’s crucial to the survival of their companies. Our cli

Predictive Analytics in Software Step 1: Focusing on Decisions

To become predictive, to use predictive analytics to differentiate a software product, you need to identify the decisions that can be made more profitably, more accurately, more precisely or more reliably. Unless the predictive analytics embedded in your product improve some decision-making then they will offer no real value. At best such analytics will be […]

Some common misconceptions on automating decisions

Regular readers of my blog (as well as those who hear me speak and our Decision Management clients) know that I talk alot about automating decisions. Really, a lot. The evidence that taking control of decisions, specifically operational decisions, and developing Decision Management Systems to automate and manage those decisions drives improved organizational effectiveness is […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]