There was a fascinating piece in the Economist last week – Little things that mean a lot. This piece really resonated with me – even the title sounds a lot like my mantra of “Big Data, Little Decisions” (you can see a selection of the articles and webinars I have given on this topic here). So what were the critical points Schumpeter made?

First the point that constant experimentation and rapid iteration is critical when trying to get value from all this data. Experimentation is often the skill we tell clients they most need to develop and we regularly stress the importance of putting in place the infrastructure and processes for ongoing decision results analysis. To maximize the value of big data and beco