financial services

Decision Camp 2014 Call for Speakers

The second annual Decision Camp, a conference on Decision Management best practices and technologies, will be held at the eBay/PayPal Campus in San Jose, October 13 – 15, 2014.  This is a great event that is free to practitioners that got started last year with a very successful first event.  The event will feature sessions for all levels – from beginners to advanced users – and the last day will be devoted to applications of Decision Management in Healthcare and Financial Services. There will also be some hands-on workshops using various Decision Management products as well as attendee-organized Birds of a Feather sessions. The call for speakers is now open and submissions are due by May 31, 2014.

You can get more information on Decision CAMP here and details o

A Practitioner Speaks: Analytics and Decision Management

I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize the European panorama of retail investment services, leveraging the opportunities offered by the web and by process automation. Andrea designed the main decisioning processes. What’s your background, how did you come to be working in analytics? […]

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]

New White Paper – Managing the Next Best Activity Decision

We’ve posted our white paper “Managing the Next Best Activity Decision – Treating Customers Right, Every Time” to the White Papers section of our website. No matter what the context or channel, Next Best Activity allows organizations to optimize each and every decision across the customer lifecycle – from customer acquisition to cross and up-sell, retention, customer service and more. Learn more in […]