Posted By: James Taylor | Posted On: 31st August 2014 |
This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions.As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and […]
Posted By: James Taylor | Posted On: 10th April 2014 |
I am part of a panel at IBM’s IMPACT 2014 on New Systems Meet New Business Challenges: Turn Data into Insight to Make More Accurate Decisions (BDL-1378), Monday April 28 at 5:15pm
Interactive systems, mobile devices, and social networks generate more data every day – and this is not going to stop. Making sense of this astronomic amount of unstructured data to identify risks and opportunities, and making the right decisions to address these is going to be an essential business differentiator. Traditional systems cannot cope with such complexity. Neither can big data, analytics, and operational decision management when used individually. But when combined, these technologies can lead to new systems that meet these challenges and enable unforeseen capabilities. In the first part of this session, experts utilize a use case and technological perspective to show how bi
More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend
Best practices in responding to customers in real time.
Posted By: James Taylor | Posted On: 5th June 2013 |
My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]
Posted By: James Taylor | Posted On: 1st May 2013 |
Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]
Posted By: James Taylor | Posted On: 25th April 2013 |
As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]
Posted By: James Taylor | Posted On: 28th February 2013 |
Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]