Since I last wrote about 11 Ants they have increasingly focused on retail analytics to help retailers make the most of their transactional data and loyalty program data. 11 Ants new Retail Analytics Platform is designed to address a number of initiatives in retail – integrating customer behavior deeply into metrics, being consistently customer-centric across marketing and store management, being more quantifiable in decision-making generally, and supporting test and learn approaches to experimentation and improvement.
11 Ants RAP is a cloud-hosted retail platform that consumes a retailer’s transactions, customer data, merchandizing and other data. The platform is designed to leverage this data to help retailers go from product-centric to product AND customer-centric. This change of focus is increasingly important in retail and yet breaks the way retailers have traditionally handled analy