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The Mobile Enterprise: Driving the Need for Better Decisions #IBMIMPACT 2014

I just presented on The Mobile Enterprise: Driving the Need for Better Decisions & Smarter Processes.

Here are the slides:

The consumerization of technology in enterprises, increasingly mobile employees and the demands of m

IBM IMPACT: The Mobile Enterprise: Better Decisions & Smarter Processes

I am speaking at IBM’s IMPACT 2014 on The Mobile Enterprise – Driving the Need for Better Decisions & Smarter Processes (SPD-2798), Tuesday April 29 at 3:45pm

The consumerization of technology in enterprises, increasingly mobile employees and the demands of more social, mobile and connected consumers are putting increased pressure on enterprises. Adopting mobile management and development technologies is part of the solution, allowing organizations to develop new interfaces and to manage the range of devices connecting to their systems. However the back-end systems supporting these mobile devices must also change. Because mobile users need answers not data, because the systems they access must personalize their response based on user and location, because these responses must be real-time and yet also analytic, mobile forces a new kind of back end system to be de

5 Steps to Big Marketing #ficoworld

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this […]