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Upcoming Webinar: Decision Modeling for Decision Led Analytics

Learn how to get started quickly with decision modeling for success with selecting and adopting analytic capabilities for your organization. February 19, 2015 9:00 am PST, 12:00 pm EST Free Registration Organizations today are turning to analytic capabilities to drive decision-making. But with the different types of decisions that need to be made, multiplied by […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]