marketing

3 Keys To Success in Customer Next Best Action

Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value. They want to deliver the next best action for each customer, each time, across a portfolio of existing systems and evolving channels at a reasonable cost. Customer […]

Upcoming Training in Decision Management and Decision Modeling with DMN

The next session of our popular live online training courses in Decision Management and Decision Modeling with DMN are now posted: Introduction to Decision Management August 25-27, 2015 Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive […]

Version 7 of The Decision Management Systems Platform Technologies Report

We’ve posted Version 7 of our popular Decision Management Systems Platform Technologies Report with new content on The Analytics Capability Landscape. We also welcome new vendors Blue Yonder and Erudine to the platform vendor index. Overview Organizations are adopting a new class of operational systems called Decision Management Systems to meet the demands of consumers, regulators and […]

White Paper of the Week: The Case for Centralized Customer Decisioning

This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions.As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and […]

First Look: 11 Ants Analytics Update

Since I last wrote about 11 Ants they have increasingly focused on retail analytics to help retailers make the most of their transactional data and loyalty program data. 11 Ants new Retail Analytics Platform is designed to address a number of initiatives in retail – integrating customer behavior deeply into metrics, being consistently customer-centric across marketing and store management, being more quantifiable in decision-making generally, and supporting test and learn approaches to experimentation and improvement.

11 Ants RAP is a cloud-hosted retail platform that consumes a retailer’s transactions, customer data, merchandizing and other data. The platform is designed to leverage this data to help retailers go from product-centric to product AND customer-centric. This change of focus is increasingly important in retail and yet breaks the way retailers have traditionally handled analy

First Look: Pegasystems Decision Management 7

I recently got an update from Pegasystems focused on their recent release 7 of the Pegasystems Decision Management product. Last year (2013) Pegasystems had a good year, breaking $500M in revenue while showing a 55% increase in license and backlog. They are forecasting $576M in 2014 and report particular interest in predictive analytics, analytic marketing and customer next best action. From a Decision Management product perspective 2013 included a very large scale rollout for a US telco (35,000 call center agents, thousands of stores, IVR and soon online) as well as some large scale batch decisioning deployments. They are also seeing more of a focus on using the Decision Management product outside marketing especially in credit risk management, predictive maintenance and healthcare delivery.

Pegasystems Decision Management 7 includes a number of new capabilities

  • New interaction tracking capabilities
    The cus

First Look: FICO acquisition of InfoCentricity

FICO has recently acquired InfoCentricity, makers of two advanced analytics products – Xeno (for building predictive scorecards, reviewed here) and StrategyTrees (decision trees). InfoCentricity has about 40 clients (some with over 100 modelers, some smaller). Most of these companies are also FICO clients though not generally for analytic modeling tools. Clients use the tools in risk management, fraud detection and marketing particularly.  InfoCentricity say that more than 300,000 models have been developed and deployed. Both the InfoCentricity products are cloud-based and thin client. They offer strong support for all the usual advanced analytic tasks from data cleansin

March 17 ASM Web Training Discount: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

Web Training, Association of Strategic Marketing March 17, 2014 at 1:00 pm ET Because James is a faculty member , you can receive 50% off the fee. When registering, use priority code 15999 and discount code Q4573634. Register here. More customers are using more channels and with the growth in mobile and other automated channels […]

Upcoming Training: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

March 17, 2014 1:00 pm ET Register now for this upcoming live webinar training on how to Nurture Customer Loyalty With Personalized Messages and Channel Alignment. The webinar is hosted by ASM, the Association of Strategic Marketing. More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to […]

First Look: Granata Decision Systems

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who want to move their marketing effectiveness to the next level. These marketing organizations are often faced with competing objectives and constrained marketing resources that must be allocated as effectively as possible. Without some cross-product, cross-division optimization the danger is that the same customers will be targeted over and over again while decisions about channel and mix are made in an inefficient, judgmental or uncoordinated (rather than analytic) way.

GDS offers marketing portfolio optimizat

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