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A key way for insurers to respond to disruption in the insurance market is to more effectively personalize their marketing. Targeting prospects and especially customers with unique, personalized messages is a way for traditional carriers to be “disruptive”. Indeed there are those who see personalization—reaching customers with targeted messaging, offers, and pricing at just the […]
Learn how to deliver data-driven marketing decisions directly into the customer journey. The webinar has taken place. View the presentation and recording here. A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business […]
Happy New Year! 2017 saw strong growth in decision management and decision modeling with DMN, especially in claims, underwriting, marketing and origination. Customers increasingly are choosing Decision Management to integrate advanced analytics, business rules and AI into their operational systems, and deliver consistent decisions across multiple applications and channels. There were also notable changes in how customers […]
Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value. They want to deliver the next best action for each customer, each time, across a portfolio of existing systems and evolving channels at a reasonable cost. Customer […]
The next session of our popular live online training courses in Decision Management and Decision Modeling with DMN are now posted: Introduction to Decision Management August 25-27, 2015 Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive […]
We’ve posted Version 7 of our popular Decision Management Systems Platform Technologies Report with new content on The Analytics Capability Landscape. We also welcome new vendors Blue Yonder and Erudine to the platform vendor index. Overview Organizations are adopting a new class of operational systems called Decision Management Systems to meet the demands of consumers, regulators and […]
This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions.As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and […]
Web Training, Association of Strategic Marketing March 17, 2014 at 1:00 pm ET Because James is a faculty member , you can receive 50% off the fee. When registering, use priority code 15999 and discount code Q4573634. Register here. More customers are using more channels and with the growth in mobile and other automated channels […]
March 17, 2014 1:00 pm ET Register now for this upcoming live webinar training on how to Nurture Customer Loyalty With Personalized Messages and Channel Alignment. The webinar is hosted by ASM, the Association of Strategic Marketing. More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to […]
We are running our “Decision Management and Decision Modeling” online in February.
This 6-session online live training class will prepare you to be immediately effective in using the Decision Management approach and a modern, collaborative and standards-based approach to decision modeling.You will learn how to identify and prioritize the decisions that drive your success, see how to analyze and model these decisions, and understand the role these decisions play in delivering more powerful information systems. This course is newly designated an IIBA Endorsed Course so you will earn 9 PDs/CDUs for attending.
Sessions begin at 10am Pacific/1pm Eastern and are 90 minutes in length. The 6 sessions spread over two weeks:
February 4,5, and 6
February 18,19, and 20Decision Management, of course, is a proven approach for adopting business rules and pr