Learn how to deliver data-driven marketing decisions directly into the customer journey. The webinar has taken place. View the presentation and recording here. A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business […]
Happy New Year! 2017 saw strong growth in decision management and decision modeling with DMN, especially in claims, underwriting, marketing and origination. Customers increasingly are choosing Decision Management to integrate advanced analytics, business rules and AI into their operational systems, and deliver consistent decisions across multiple applications and channels. There were also notable changes in how customers […]
Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value. They want to deliver the next best action for each customer, each time, across a portfolio of existing systems and evolving channels at a reasonable cost. Customer […]
The next session of our popular live online training courses in Decision Management and Decision Modeling with DMN are now posted: Introduction to Decision Management August 25-27, 2015 Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive […]
We’ve posted Version 7 of our popular Decision Management Systems Platform Technologies Report with new content on The Analytics Capability Landscape. We also welcome new vendors Blue Yonder and Erudine to the platform vendor index. Overview Organizations are adopting a new class of operational systems called Decision Management Systems to meet the demands of consumers, regulators and […]
This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions.As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and […]
Since I last wrote about 11 Ants they have increasingly focused on retail analytics to help retailers make the most of their transactional data and loyalty program data. 11 Ants new Retail Analytics Platform is designed to address a number of initiatives in retail – integrating customer behavior deeply into metrics, being consistently customer-centric across marketing and store management, being more quantifiable in decision-making generally, and supporting test and learn approaches to experimentation and improvement.
11 Ants RAP is a cloud-hosted retail platform that consumes a retailer’s transactions, customer data, merchandizing and other data. The platform is designed to leverage this data to help retailers go from product-centric to product AND customer-centric. This change of focus is increasingly important in retail and yet breaks the way retailers have traditionally handled analy
I recently got an update from Pegasystems focused on their recent release 7 of the Pegasystems Decision Management product. Last year (2013) Pegasystems had a good year, breaking $500M in revenue while showing a 55% increase in license and backlog. They are forecasting $576M in 2014 and report particular interest in predictive analytics, analytic marketing and customer next best action. From a Decision Management product perspective 2013 included a very large scale rollout for a US telco (35,000 call center agents, thousands of stores, IVR and soon online) as well as some large scale batch decisioning deployments. They are also seeing more of a focus on using the Decision Management product outside marketing especially in credit risk management, predictive maintenance and healthcare delivery.
Pegasystems Decision Management 7 includes a number of new capabilities
FICO has recently acquired InfoCentricity, makers of two advanced analytics products – Xeno (for building predictive scorecards, reviewed here) and StrategyTrees (decision trees). InfoCentricity has about 40 clients (some with over 100 modelers, some smaller). Most of these companies are also FICO clients though not generally for analytic modeling tools. Clients use the tools in risk management, fraud detection and marketing particularly. InfoCentricity say that more than 300,000 models have been developed and deployed. Both the InfoCentricity products are cloud-based and thin client. They offer strong support for all the usual advanced analytic tasks from data cleansin
Web Training, Association of Strategic Marketing March 17, 2014 at 1:00 pm ET Because James is a faculty member , you can receive 50% off the fee. When registering, use priority code 15999 and discount code Q4573634. Register here. More customers are using more channels and with the growth in mobile and other automated channels […]