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Decisions, Decision Management and an architecture for digital transformation

Ray Wang of Constellation Research published a report early this year “The Elements of Business Architecture for Digital Transformation.” In the report Ray identifies some interesting boardroom priorities (this is just some of them): Consistent Customer Experience Mass automation Insights-driven business models Cost-effective regulatory compliance All of these are reasons given by our clients as […]

Using Decision Modeling to make Predictive Analytics more pervasive

  Back in May of last year, Wayne Eckerson published “Making Predictive Analytics Pervasive“. It’s a great report with some really useful data but one of the key headline result is that implementation rates are not rising – in fact fewer organizations are reporting successful implementation of predictive analytics (from 21% to 18%). This despite […]

Analytic practitioners speak – an interview with author Nauman Sheikh

I have been interviewing analytic practitioners periodically – last year I interested Andrea Scarso, CEO of MoneyFarm and more recently I interviewed Tracy Allison Altman, co-founder of Ugly Research.  Next up is Nauman Sheikh, a seasoned professional of Data & Analytics. Nauman was introduced to me by a client who really liked his book Implementing Analytics: A Blueprint […]

Analytic practitioners speak – an interview with author Nauman Sheikh

I have been interviewing analytic practitioners periodically – last year I interested Andrea Scarso, CEO of MoneyFarm and more recently I interviewed Tracy Allison Altman, co-founder of Ugly Research.  Next up is Nauman Sheikh, a seasoned professional of Data & Analytics. Nauman was introduced to me by a client who really liked his book Implementing Analytics: A Blueprint for Design, Development, and Adoption (as do I). Nauman and I share a passion for making sure that analytics are not just developed, but deployed into decision making systems and processes.

What’s your background, how did you come to be working in analytics?

My background is purely in computer science and Started in software development with Object oriented

Another analytic practitioner speaks – an interview with Tracy Altman

Last year I interested Andrea Scarso, CEO of MoneyFarm, about analytics. This was a hugely popular post so I thought I would continue the series this year by interviewing some other analytic practitioners. The first in this continuing series is an interview with Tracy Allison Altman, co-founder of Ugly Research. Ugly Research are developing PepperSlice, […]

Another analytic practitioner speaks – an interview with Tracy Altman

Last year I interested Andrea Scarso, CEO of MoneyFarm, about analytics. This was a hugely popular post so I thought I would continue the series this year by interviewing some other analytic practitioners. The first in this continuing series is an interview with Tracy Allison Altman, co-founder of Ugly Research. Ugly Research are developing PepperSlice, an analytics application for explaining recommendations to decision makers.  She’s on Twitter @EvidenceSoup, blogs at EvidenceSoup.com and you can read about her work at Ugly Research.

What’s your background, how did you come to be working in analytics?

I started out as an engineer, evaluating oil and gas investment decisions. This sparked my interest in data and analytical methods, so I got a Master’s (Computer Science concentration) and then a PhD in Pub

Clearly defined objectives for predictive analytic projects

There was a great article in Predictive Analytics Times recently by my friend Dean Abbott – A Good Business Objective Beats a Good Algorithm. Dean, like me, talks about the importance of the “three legged stool” of business, analytics and IT. But it was the title that particularly struck me. As Dean says, it’s easy to […]

The role of decision modeling in a data-driven culture

I recently checked out The Evolution of Decision Making – How leading organizations are adopting a data-driven culture, a new white paper from the Harvard Business Review sponsored by SAS: People have long preached the benefits of relying on data and insights from business intelligence (BI) and analytics to help make better and timelier decisions. A reliance […]

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

The role of decision requirements in the analytical life cycle

Earlier this week I posted on the value of decision requirements modeling in analytic projects when it comes to coping with some of the analytic skills shortages people face. But this is not the only reason to focus on decision requirements if you are focused on predictive analytics and data mining.  In fact decision requirements modeling […]