micro-decision

COVID-19: Drive the future of work (Part 4)

Following up on part 1, part 2, and part 3, McKinsey’s Jump-starting resilient and reimagined operations discussed the impact of COVID-19 on the future of work. We are already seeing […]

COVID-19: Increase transparency (Part 3)

Following up on part 1 and part 2, McKinsey’s Jump-starting resilient and reimagined operations highlighted how COVID-19 will rapidly increasing expense transparency in organizations. Increasing transparency generally is one of […]

COVID-19: Accelerate Digitization (Part 2)

Following up on part 1, McKinsey’s Jump-starting resilient and reimagined operations also talked about the impact of COVID-19 in accelerating end-to-end digitization. Many organizations were on this journey already but […]

Webinar: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern

More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend

    • Best practices in responding to customers in real time.
    • That decision making is central to personalized

The role of decisions in intelligent processes

Wrapping up, the key to intelligent processes is treating decisions as peers. Decisions may require a human but an intelligent process will automate those that can be automated. Even when a decision […]

What is an intelligent process?

So what is an Intelligent Process? An intelligent process is a dynamic, flexible and transparent process focused squarely on the consumer that continually improves and adapts. This has several elements: […]

The Need For Decision-Centric Intelligent Processes

For all the undoubted benefits of a process approach, many of the processes being modeled and implemented by organizations are not very “intelligent.” Many processes are mechanical and repetitive, often […]

Using Decision Management to improve the Amazon Daily Deal

I don’t know how many of you have kindles but my family is awash in them. Several of us get the Amazon Daily Deal emails too and, of course, the kindle […]