multi-channel

Marketing Decision Management: Critical Elements in a Solution

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound […]

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to […]

Presentation and Replay: 5 Benefits of Customer Decision Management

The presentation and replay are available from today’s webinar represented by James, “5 Benefits of Customer Decision Management”. You can view the presentation in Slideshare: 5 Benefits of Customer Decision Management from Decision Management Solutions And view the recorded webinar here on our OmNovia webinar channel.