next best action

What is a Next Best Action Pilot?

Learn how to deliver data-driven marketing decisions directly into the customer journey. The webinar has taken place. View the presentation and recording here. A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business […]

Real-Time Responses with Big Data – New White Paper

How do you harness the power of big data to make it practical and actionable in real time? Read our new white paper Real-Time Responses with Big Data sponsored by Oracle to learn more about: Finding value in fast-moving data Identifying high-ROI applications of real-time response Implementing the technologies you need to respond in real […]

Survey closes this week – Predictive Analytics in the Cloud

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both […]

A Practitioner Speaks: Analytics and Decision Management

I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize the European panorama of retail investment services, leveraging the opportunities offered by the web and by process automation. Andrea designed the main decisioning processes. What’s your background, how did you come to be working in analytics? […]

New video on Decision Management and Oracle Real-Time Decisions

I was recently interviewed by Oracle about Decision Management and about my review of Oracle Real-Time Decisions. The first four minutes of the video are on Decision Management more generally and then I get into what I like about Oracle RTD. Check out the video on Oracle’s site here.

Customer Data Platforms in Marketing Decision Management

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to […]

Use Decision Management Systems to Focus Marketing on Actions Not Just Offers

Here is an excerpt from our Decision Management Systems Platform Technologies Report on Marketing: The use of Decision Management Systems to focus marketing efforts more effectively is becoming increasingly common as the cost of building and operating Decision Management Systems drops. Where in the past the value of each individual decision had to be quite high to […]

Upcoming Webinar: Operational Customer Interaction Analytics

Operational Customer Interaction Analytics Thursday, April 11, 2013, 10:00 am Pacific, 1:00 pm Eastern Register here. A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point.  Companies must establish relevant engagement with their customers […]

Dramatically Improve Collections with Decision Management Systems

Here is an excerpt from our Decision Management Systems Platform Technologies Report on Collections: Collections, chasing down those who owe money to the organization and collecting it, is a complex problem. Traditionally handled with large teams of people “dialing for dollars” and a first-in, first-out or highest dollar value approach to prioritization, collections can be made dramatically […]

New! Version 3 of DMS Platforms Report with Expanded Use Cases

Version 3 of our Decision Management Platforms Technologies Report is now available. This version significantly expands the Use Cases section. The Report is free to download and can be freely circulated, printed and reproduced in its entirety provided no edits are made to it. The use cases are divided up into a number of categories. Some of […]