next best action

What is a Next Best Action Pilot? Upcoming Express Webinar

Learn how to deliver data-driven marketing decisions directly into the customer journey. Free 30′ Express Webinar February 22, 2018, 1:00 PM – 1:30 PM EST Register here. A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a […]

First Look: Actian’s Big Data 2.0 Clear Path Program

Actian has recently released its new Actian Analytics Platform (blogged about here) to deliver scale, parallelism, advanced analytics etc. Following on from this they announced a new offering, Clear Path. The Clear Path Program is designed to provide blueprints to help customers adopt this platform and deliver “transformational value”. Clear Path Analytics Blueprints package up Actian’s analytic expertise (from their CoE) to jumpstart analytic projects.

Each blueprint is a validated approach to some real-world big data problem (something that their CoE team has been asked to help with). They contain a set of steps and analytic workflows that develop advanced analytics using both traditional and newer data sources. The blueprints a

Real-Time Responses with Big Data – New White Paper

How do you harness the power of big data to make it practical and actionable in real time? Read our new white paper Real-Time Responses with Big Data sponsored by Oracle to learn more about: Finding value in fast-moving data Identifying high-ROI applications of real-time response Implementing the technologies you need to respond in real […]

First Look: Granata Decision Systems

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who want to move their marketing effectiveness to the next level. These marketing organizations are often faced with competing objectives and constrained marketing resources that must be allocated as effectively as possible. Without some cross-product, cross-division optimization the danger is that the same customers will be targeted over and over again while decisions about channel and mix are made in an inefficient, judgmental or uncoordinated (rather than analytic) way.

GDS offers marketing portfolio optimizat

First Look: i4C Analytics

i4C Analytics is focused on delivering advanced analytic applications for specific industries and business decisions. These packaged analytic applications apply predictive analytics in real-time in a highly automated environment. The applications use automated analytic model creation as well as allowing data scientists and predictive analytic professionals to integrate their own models to solve the business […]

First Look: Provenir Big Data Listening and Engagement Platform

I recently got an introduction to the Provenir Big Data Listening and Engagement platform. Provenir is a cloud-based platform that serves as an omni-channel engagement hub, allowing brands to proactively listen for real-time events and comments across Big Data and leverage these moments to orchestrate real-time customer journeys for individual customers. It accomplishes this by […]

First Look: NICE

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer […]

Survey closes this week – Predictive Analytics in the Cloud

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both […]

A Practitioner Speaks: Analytics and Decision Management

I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize the European panorama of retail investment services, leveraging the opportunities offered by the web and by process automation. Andrea designed the main decisioning processes. What’s your background, how did you come to be working in analytics? […]

New video on Decision Management and Oracle Real-Time Decisions

I was recently interviewed by Oracle about Decision Management and about my review of Oracle Real-Time Decisions. The first four minutes of the video are on Decision Management more generally and then I get into what I like about Oracle RTD. Check out the video on Oracle’s site here.

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