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Power Digital Business with Decisions, Business Rules and Predictive Analytics

Digital business provides new revenue and value-creating opportunities, helping organizations to: Improve customer engagement and retention with next best action marketing. Process more claims faster and more accurately. Reduce the cost and difficulty of regulatory compliance. and more. Next Best Action Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and […]

New video on Decision Management and Oracle Real-Time Decisions

I was recently interviewed by Oracle about Decision Management and about my review of Oracle Real-Time Decisions. The first four minutes of the video are on Decision Management more generally and then I get into what I like about Oracle RTD. Check out the video on Oracle’s site here.

First Look: Experian Marketing Solutions

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle […]

Upcoming Webinar: Operational Customer Interaction Analytics

Operational Customer Interaction Analytics Thursday, April 11, 2013, 10:00 am Pacific, 1:00 pm Eastern Register here. A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point.  Companies must establish relevant engagement with their customers […]

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