personalization

Webinar: Rapid Deployment of Customer Next Best Action

The webinar has taken place, view the presentation here. Attend this free webinar to learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from real world projects how you can deliver targeted, automated customer treatment […]

Version 7 of The Decision Management Systems Platform Technologies Report

We’ve posted Version 7 of our popular Decision Management Systems Platform Technologies Report with new content on The Analytics Capability Landscape. We also welcome new vendors Blue Yonder and Erudine to the platform vendor index. Overview Organizations are adopting a new class of operational systems called Decision Management Systems to meet the demands of consumers, regulators and […]

March 17 ASM Web Training Discount: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

Web Training, Association of Strategic Marketing March 17, 2014 at 1:00 pm ET Because James is a faculty member , you can receive 50% off the fee. When registering, use priority code 15999 and discount code Q4573634. Register here. More customers are using more channels and with the growth in mobile and other automated channels […]

Upcoming Training: Nurture Customer Loyalty With Personalized Messages and Channel Alignment

March 17, 2014 1:00 pm ET Register now for this upcoming live webinar training on how to Nurture Customer Loyalty With Personalized Messages and Channel Alignment. The webinar is hosted by ASM, the Association of Strategic Marketing. More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to […]

Intensely Targeted Customer Interactions with Decision Management Systems

Here is an excerpt from our Decision Management Systems Platform Technologies Report on Personalization: Personalization may seem like the realm of Marketing but in fact Decision Management Systems have been used to drive a wide range of personalization beyond that used in marketing offer management. These systems take what is known about a user—information about them, past […]

Using Decision Management to improve the Amazon Daily Deal

I don’t know how many of you have kindles but my family is awash in them. Several of us get the Amazon Daily Deal emails too and, of course, the kindle displays an advertisement for the daily deal when it is charging or idle. And while all this is fairly up-to-the-minute in terms of marketing it still lacks […]

Presentation and Replay: 5 Benefits of Customer Decision Management

The presentation and replay are available from today’s webinar represented by James, “5 Benefits of Customer Decision Management”. You can view the presentation in Slideshare: 5 Benefits of Customer Decision Management from Decision Management Solutions And view the recorded webinar here on our OmNovia webinar channel.