Business analytics has become an important new trend for companies that want to be competitive—and stay that way. While certain kinds of advanced analytics have been on the market for decades, adoption is finally increasing for a number of reasons, including the economic climate, the availability of computing power, the growth in the amount and variety of data, and a greater appreciation for the power of analytics. Forward-looking companies are moving beyond BI—the slicing and dicing of data to produce reports and dashboards—to more advanced forms of analytics. These companies want to become more proactive to drive top- and bottom-line benefits. Among many use cases, they are using advan
Posted By: James Taylor | Posted On: 22nd January 2014 |
Last year I interested Andrea Scarso, CEO of MoneyFarm, about analytics. This was a hugely popular post so I thought I would continue the series this year by interviewing some other analytic practitioners. The first in this continuing series is an interview with Tracy Allison Altman, co-founder of Ugly Research. Ugly Research are developing PepperSlice, an analytics application for explaining recommendations to decision makers. She’s on Twitter @EvidenceSoup, blogs at EvidenceSoup.com and you can read about her work at Ugly Research.
What’s your background, how did you come to be working in analytics?
I started out as an engineer, evaluating oil and gas investment decisions. This sparked my interest in data and analytical methods, so I got a Master’s (Computer Science concentration) and then a PhD in Pub
Posted By: James Taylor | Posted On: 1st October 2012 |
The Economist’s Schumpeter had a nice piece this week on ‘The magic of good service – Companies hope that “chief customer officers” will provide better service. Yeah, right’. The cynicism is theirs […]