retail

White Paper of the Week: Transforming Retail Marketing with Predictive Analytics

The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail […]

Intensely Targeted Customer Interactions with Decision Management Systems

Here is an excerpt from our Decision Management Systems Platform Technologies Report on Personalization: Personalization may seem like the realm of Marketing but in fact Decision Management Systems have been used to drive a wide range of personalization beyond that used in marketing offer management. These systems take what is known about a user—information about them, past […]

Presentation and Replay: Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management

We had a great response to this week’s webinar “Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management.” The presentation is attached. The replay is now available on on YouTube channel here. Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management from Decision Management […]

Webinar Preview: 3 Questions Driving Long Term Growth in Retail

For most retailers the key to growth is effective marketing and promotions. Making sure that new customers are acquired, existing customers developed and loyal customers retained are central to an effective strategy. Three questions are at the core of this final challenge: How can I build a marketing strategy that maintains its effectiveness? How do […]

Webinar Preview: Building Customer Engagement and Loyalty

How do I find my most profitable customers and build deeper relationships with them? How can we predict which products will be most popular among our regular shoppers? How can I build stronger customer loyalty than my competition? The answer to each of these questions lies in predictive analytics. Find out more in our upcoming […]

New White Paper – Managing the Next Best Activity Decision

We’ve posted our white paper “Managing the Next Best Activity Decision – Treating Customers Right, Every Time” to the White Papers section of our website. No matter what the context or channel, Next Best Activity allows organizations to optimize each and every decision across the customer lifecycle – from customer acquisition to cross and up-sell, retention, customer service and more. Learn more in […]