Posted By: James Taylor | Posted On: 29th April 2014 |
Marie Wieck came back to discuss how to create the kind of composable business IBM discussed on day 1. It’s critical, she says, to keep customers at the center and drive a new process from this. It’s key to use data to make better decisions, and it’s important to have the kind of scalable infrastructure you need to make this scale and deploy effectively.
Once again the focus is on IBM customers and HH Gregg came on stage to talk about their journey. As a regional retailer they need to need to differentiate themselves. In particular they have focused on providing a “friction free” shopping experience on every channel. They have historically invested in training for their staff and have tried to bring this kind of personalized service to their mobile strategy. They determined that it was not enough to “mobilize” their existing interface, it had to reflect the different form factor and interaction patterns. Mobile had to lead not jus
Posted By: James Taylor | Posted On: 8th April 2014 |
I am speaking at IBM’s IMPACT 2014 on The Mobile Enterprise – Driving the Need for Better Decisions & Smarter Processes (SPD-2798), Tuesday April 29 at 3:45pm
The consumerization of technology in enterprises, increasingly mobile employees and the demands of more social, mobile and connected consumers are putting increased pressure on enterprises. Adopting mobile management and development technologies is part of the solution, allowing organizations to develop new interfaces and to manage the range of devices connecting to their systems. However the back-end systems supporting these mobile devices must also change. Because mobile users need answers not data, because the systems they access must personalize their response based on user and location, because these responses must be real-time and yet also analytic, mobile forces a new kind of back end system to be de