Whitepapers Tagged: Marketing

Putting Predictive Analytics To Work in Operations

Small operational decisions, especially those about customers, are made over and over. The value of these decisions rapidly adds up. Making these decisions well is critical to business performance.  Maximizing the value of each operational decision is at the core of Decision Management. Because these decisions about customers are made at the front line of an […]

Predictive Analytics in Retail: Building Customer Engagement and Loyalty

The challenge for retailers is determining where to focus their predictive analytics and decision management efforts. They need to understand the real-world decision-making scenarios that predictive analytics can address across three strategic areas – building customer engagement and loyalty, controlling costs and driving a successful strategy for growth. Building Customer Engagement and Loyalty: How do […]

Optimizing Customer Relationships in the Era of Big Data

At the heart of a good customer relationship is a series of great customer decisions. Every time the customer interacts with the company the right decision has to be made. When is a good time to make a marketing offer and which offer will be best? Should this fee be reversed? How should this customer […]