Webinars Tagged: Marketing

What is a Next Best Action Pilot?

A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business architecture. Our proven decisions-first approach delivers the 5 elements of a powerful next best action platform: decision model, business rules, marketing analytics, impact […]

Rapid Deployment of Customer Next Best Action

Learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from real world projects how you can deliver targeted, automated customer treatment decisions at every step in the customer journey. Discover the key elements of a […]

3 Critical Elements of a Digital Business Platform

Successful digital programs extend their Digital Business Platforms with 3 critical elements: decision modeling, predictive analytics and business rules technology. Coordinating these technologies into a virtual decision hub, Decision Management automates and improves every digital interaction and delivers agile, data-driven, real-time outcomes.

Success in Customer Next Best Action: Decision Modeling, Rules and Analytics

Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value – they want to deliver the next best action for each customer, each time. And they need to deliver the next best action across a portfolio of […]

How to Innovate Risk Management and Customer Centricity

Operational decision making is not optimized in the majority of organizations because it is buried in business processes and information systems. This matters because business processes are ultimately what deliver value to the business. More and more of this value creation is associated with decisions and approvals. This trend is accelerating as more processes are […]