Operational Customer Interaction Analytics
Thursday, April 11, 2013, 10:00 am Pacific, 1:00 pm Eastern
A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point. Companies must establish relevant engagement with their customers in real-time and over time. To succeed a company must make the best decisions, every time they interact with each customer. The intelligence locked up in Big Data is even more compelling and yet more complex.
In this webinar, you will learn the importance of creating and executing the best engagement in day-to-day operational business decisions. Host James Taylor will also tie in the essential role played by Big Data analytics in driving customer value and profitability through predicting customer response behavior and prescribing what offer should be made. James will be joined by Aha! along with their partner Abundance Studios, to show how an integrated analytics platform can drive meaningful and actionable business outcomes in multiple vertical industries in the fastest growing segment of the Big Data market.