Learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from real world projects how you can deliver targeted, automated customer treatment decisions at every step in the customer journey. Discover the key elements of a […]
Successful digital programs extend their Digital Business Platforms with 3 critical elements: decision modeling, predictive analytics and business rules technology. Coordinating these technologies into a virtual decision hub, Decision Management automates and improves every digital interaction and delivers agile, data-driven, real-time outcomes.
Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value – they want to deliver the next best action for each customer, each time. And they need to deliver the next best action across a portfolio of […]
Once you have a predictive analytic model, data mining output, a machine learning result or any other analytic output, the answers to these 5 questions determine how well deployment is going to go.
Get the business understanding right! Analytics Teams know that one of their biggest challenges is effective communication and collaboration with their business partners. Projects are plagued with too many iterations to get to a solution, too many detours responding to unfocused requests, and too often the final model results in a positive analytic result that […]
Bringing Clarity to Analytics Projects with Decision Modeling: A Case Study To succeed, an analytics or data science team must effectively engage with business experts who are often inexperienced with advanced analytics, machine learning and data science. They need a framework for connecting business problems to possible analytics solutions. Decision modeling brings clarity to analytics […]