Transforming Retail Marketing with Predictive Analytics
Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail environment, building brand loyalty and increasing sales.
This paper was sponsored by IBM and it discusses the challenges of driving sales and loyalty for retailers, the transformational journey to data-driven 1:1 marketing decisions and next steps for using information to transform retail marketing.
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 TransformingRetailMarketingwithAnalytics.pdf | 332 Kb |
Putting Predictive Analytics To Work
Applying predictive analytics to operational decision making is the next wave of business innovation. Operational decisions are critical to how an organization treats, and is perceived by, its customers and its partners. Decision Management is the framework needed to fully exploit this opportunity.
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Maximizing the value of Business Rules
Decision Management is the framework that ties business rules to business objectives and KPIs. A Decision Management approach to business rules begins by looking at business performance drivers, identifying the decisions that are impacting them, and analyzing what decisions will have the biggest return.
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Technology for Operational Decision Making
This paper discusses decision management and the technology used for operational decision making. It details the risks and issues involved and how these risks might be mitigated and an adoption scorecard and reference architecture are defined.
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Next Generation Claims Systems
Today’s insurance claims systems deliver value to companies by increasing efficiency through process automation and workflow. Manual decision points create bottlenecks and under-utilize expertise. Insight from analysis is restricted to the back office. A new generation of claims systems is required.
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Smarter Systems for An Uncertain World
In an increasingly uncertain world, businesses require agility more than ever. But no organization can be more agile than its systems. Decision Management transforms your hard-to-change IT applications into action–oriented, flexible, predictive, smarter systems that learn and adapt.
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Becoming a Decision-Centric Enterprise
Organizations face many challenges in today’s business climate and are handicapped by systems that are centered on processes or functions. To succeed, these organizations need to move their thinking from processes and functions to decisions.
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