The Case for Centralized Customer Decision Management

Effective acquisition, retention and development of customers has never been more important. Leading companies regard every interaction with a customer as an opportunity to establish a dialogue and build or extend a relationship. A good customer dialogue develops over time and across channels. Along the way, marketers must make many decisions about how to treat […]

The MicroGuide to Process and Decision Modeling with BPMN/DMN – Free Chapter

The MicroGuide to Process and Decision Modeling in BPMN/DMN offers extensive coverage of the important topics related to business process and decision modeling, including quick guides to BPMN 2.0 and DMN 1.0; a comprehensive framework for integrating decision, event, and process modeling; and process and decision discovery through effective requirements gathering techniques. Quick guides to BPMN […]

Standards in Predictive Analytics

The Role of R, Hadoop, and PMML in the Mainstreaming of Predictive Analytics Just a few years ago it was common to develop a predictive analytic model using a single proprietary tool against a sample of structured data. This would then be applied in batch, storing scores for future use in a database or data […]

Optimizing Customer Relationships in the Era of Big Data

At the heart of a good customer relationship is a series of great customer decisions. Every time the customer interacts with the company the right decision has to be made. When is a good time to make a marketing offer and which offer will be best? Should this fee be reversed? How should this customer […]

Operationalizing Analytics

The most powerful examples of analytic success use Decision Management to deploy analytic insight into day to day operations making more profitable operational decisions. Organizations are increasingly adopting predictive analytics, and adopting these predictive analytics more broadly. Many are now using dozens or even thousands of predictive analytic models. These models are increasingly used in real-time decision-making […]

Rapid and Cost Effective Financial Compliance with Decision Modeling

How Decision Modeling and Business Rules Meet Key Challenges in Financial Compliance Decision modeling and business rules are a powerful combination for agile and cost effective regulatory compliance. Decision modeling gives business rules architects and analysts a standard way of graphically representing precise business meaning that is easy for the business to understand and doesn’t require […]

In-Database Analytics

Embedding Analytics in Decision Management Systems In-database analytics offer a powerful tool for embedding advanced analytics in a critical component of IT infrastructure. As the amount of data involved has grown and as data infrastructure has become more powerful, the adoption of in-database analytic technology has grown rapidly. Such products cover a wide range of […]