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March 17, 2014 1:00 pm ET Register now for this upcoming live webinar training on how to Nurture Customer Loyalty With Personalized Messages and Channel Alignment. The webinar is hosted by ASM, the Association of Strategic Marketing. More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to […]
I am co-chair, with Fern Halper,of the TDWI Solution Summit: Beyond BI to Advanced Analytics for Business Advantage in San Diego, June 1-3.
Business analytics has become an important new trend for companies that want to be competitive—and stay that way. While certain kinds of advanced analytics have been on the market for decades, adoption is finally increasing for a number of reasons, including the economic climate, the availability of computing power, the growth in the amount and variety of data, and a greater appreciation for the power of analytics. Forward-looking companies are moving beyond BI—the slicing and dicing of data to produce reports and dashboards—to more advanced forms of analytics. These companies want to become more proactive to drive top- and bottom-line benefits. Among many use cases, they are using advan
I have been interviewing analytic practitioners periodically – last year I interested Andrea Scarso, CEO of MoneyFarm and more recently I interviewed Tracy Allison Altman, co-founder of Ugly Research. Next up is Nauman Sheikh, a seasoned professional of Data & Analytics. Nauman was introduced to me by a client who really liked his book Implementing Analytics: A Blueprint […]
I have been interviewing analytic practitioners periodically – last year I interested Andrea Scarso, CEO of MoneyFarm and more recently I interviewed Tracy Allison Altman, co-founder of Ugly Research. Next up is Nauman Sheikh, a seasoned professional of Data & Analytics. Nauman was introduced to me by a client who really liked his book Implementing Analytics: A Blueprint for Design, Development, and Adoption (as do I). Nauman and I share a passion for making sure that analytics are not just developed, but deployed into decision making systems and processes.
What’s your background, how did you come to be working in analytics?
My background is purely in computer science and Started in software development with Object oriented
I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern
More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend
I am giving the opening keynote for the BIWA Summit 2014 January 14-16, 2014 at the Oracle HQ Conference Center in Redwood Shores, CA. It’s an Oracle-focused event, obviously, with some novel and interesting use cases of Oracle Big Data, Exadata, Advanced Analytics/Data Mining, OBIEE, Spatial, Endeca and more. There are opportunities to get hands-on experience with products in the Hands-on Labs, great customer case studies and talks by Oracle Technical Professionals and Partners. You can even schedule 1:1 time with me and other technical experts. some interesting conference talks (besides mind) include:
I am giving the opening keynote at the Oracle BIWA Summit 2014 in Redwood Shores, California. I will be speaking on “Big Data, Little Decisions: Using Decision Management Systems to improve day to day operations” at 8:45am on January 14.
As companies invest in Big Data infrastructure they are looking for ways to show a return on that data. Using business analytics to put this data to work improving decision-making is central to success. But which decisions should be the focus and how will you show improvement? In this session, I will discuss the importance of day-to-day operational decisions, show how these are critical to business success and show how to use Decision Management Systems and big data-powered business analytics to improve them.
You can get more inform
I am speaking on Predictive Analytics in the Cloud: Use Cases and Trends at Predictive Analytics World San Francisco 2014. Predictive analytics are the most effective way to put Big Data to work. Cloud technologies both deliver new data sources and provide a scalable, pervasive platform for analytics. The intersection is creating new opportunities for value […]
Check out James’ guest post over on KDNuggets for highlights of our recent Predictive Analytics in the Cloud Research Study. Here are a few of my favorites: Success breeds success: Early adopters with one or more predictive analytics solutions deployed in the cloud were significantly more likely to have plans to expand deployment and were […]
The old way: Big data is a hot topic. Big Data was coined as a term by Gartner to mean data that has Volume (more data), Variety (of many types) and Velocity (that arrives more rapidly). Value is extracted from big data using advanced analytics such as data mining and predictive analytics. This data can […]