This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions.As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and […]
“All systems are active participants in business decision making to some degree,” says Gagan Saxena, VP Consulting, Decision Management Solutions. Read more in Gagan’s article, Smarter Systems: Applying Decision Management, on BPMInstitute covering Smarter Processes – Transactional Systems Smarter Dashboards – Business Intelligence Systems Smarter Portals – User Experience Systems Any why “Decisions First”! Read […]
I presented on 5 Benefits of Customer Decision Management at Teradata Partners this year. Here are the slides: Customer Decision Management – 5 Benefits from Decision Management Solutions Contact me if you have questions about how to apply customer decision management in your company.
Regular readers know that there is an events category on the blog that shows the upcoming opportunities to hear me speak, attend one of my webinars, or come to a workshop. These get tweeted by me (@jamet123) but for various technical reasons don’t appear on the home page except as part of the calendar widget. […]
Here is an excerpt from our Decision Management Systems Platform Technologies Report on Marketing: The use of Decision Management Systems to focus marketing efforts more effectively is becoming increasingly common as the cost of building and operating Decision Management Systems drops. Where in the past the value of each individual decision had to be quite high to […]
I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing […]
We had a great response to this week’s webinar “Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management.” The presentation is attached. The replay is now available on on YouTube channel here. Engagement, Loyalty, Costs & Growth – Driving Retail Success with Predictive Analytics and Decision Management from Decision Management […]
Version 3 of our Decision Management Platforms Technologies Report is now available. This version significantly expands the Use Cases section. The Report is free to download and can be freely circulated, printed and reproduced in its entirety provided no edits are made to it. The use cases are divided up into a number of categories. Some of […]
Loyal and profitable customers drive top line growth, but fraud losses and other costs can steal away profitability. Every retailer faces the challenge of managing fraud losses while delivering a great customer experience to honest customers. Every retailer worries about operational efficiency. The scale of many retailers means that it is important to keep manual […]
Wednesday, January 30, 2013, 10:00 am PT / 1:00 pm ET Register here. Retailers see tremendous value in business intelligence and real-time analytics as a way to make sense of the vast amount of data they collect. The challenge is determining where to focus their efforts. To succeed in applying analytics, retailers need to understand how predictive analytics and […]