More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic ‘customer-centric’ strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.
5 Reasons to Attend
Best practices in responding to customers in real time.
Posted By: Meri Gruber | Posted On: 13th January 2013 |
Wednesday, January 30, 2013, 10:00 am PT / 1:00 pm ET Register here. Retailers see tremendous value in business intelligence and real-time analytics as a way to make sense of the vast amount of data they collect. The challenge is determining where to focus their efforts. To succeed in applying analytics, retailers need to understand how predictive analytics and […]